Additional Images
Travel Incentive Campaign Illustrations
Overview:
Developed destination-based visual identities for OCI’s annual travel incentive program, designed to reward partner agents with luxury trips based on performance. Each campaign required a distinct yet cohesive visual approach to promote the program across digital and print materials.
Role:
Led the design of destination-themed visual identities and supporting campaign materials, including logos, promotional collateral, digital assets, and motion graphics for use across web, social media, and internal communications.
Approach:
Created illustrated logo concepts inspired by each destination’s visual character, using color, form, and simplified iconography to reflect the atmosphere of locations such as Cancun and Greece. Developed a flexible visual system that could adapt to multiple campaign touchpoints, including print, web, and video, while maintaining consistency across each year’s program. Emphasized clarity and recognizability to ensure the campaign stood out within internal communications.
Outcome:
The destination-based identities were used across multiple campaign touchpoints, helping establish a recognizable and engaging visual presence for the incentive program. The designs were well received by internal teams and partner agents, contributing to increased visibility and enthusiasm around the annual travel campaigns.
