Additional Images
Ginger ten Bensel — Album Artwork & Promotion
Overview:
Designed album artwork and a supporting magazine advertisement for a country music artist, creating a visual identity that reflected her personality and musical style. The project required translating a vibrant, expressive persona into a cohesive set of print materials for distribution and promotion.
Role:
Led the creative direction and design of the album packaging and promotional materials, including front and back cover artwork, typography, and a companion magazine ad.
Approach:
Developed a visual direction centered on warmth, energy, and personality, using rich oranges and yellows to reflect the artist’s bright and outgoing character. Balanced bold color with expressive typography and layout to create a sense of movement and approachability. Designed the magazine advertisement with more ornate flourishes and layered visual elements to highlight her creativity and artistry. Incorporated a personal painting by the artist’s mother on the back cover, adding a meaningful and distinctive narrative element to the overall design.
Outcome:
The album artwork and promotional materials were distributed at local and regional shows, supporting the artist’s music promotion and audience engagement. The design captured her personality and artistic identity, resulting in a cohesive and memorable visual presence that resonated with the artist and her audience.
